Not everyone wants to spend several hundred dollars on a wearable. The good news is that the best budget smartwatches under $100 now offer many of the features that used to be reserved for flagship models.

A strong budget smartwatch should include all core functions: step counting, calories, multi-sport tracking, heart-rate monitoring and sleep analysis. It should support stable Bluetooth connectivity with both Android and iOS for call notifications, messages and app alerts.

Design is another important factor. Users still expect a bright display, comfortable strap options and at least basic water resistance for daily use. Many mid-range models even offer AMOLED screens, metal frames and customizable watch faces while staying within the $100 limit.

Battery life is a key strength at this price point. Because the hardware is efficient and the software is optimized, many budget smartwatches deliver 7–15 days of usage on a single charge, which is more convenient than many high-end devices.

For online sellers, retailers and brands, building a product line around the “best budget smartwatch under $100” is a proven way to attract cost-conscious customers who still want a modern wearable experience.