For brands and startups that want to enter the wearable market, working with a smartwatch OEM/ODM manufacturer is often the most efficient path. Instead of building hardware and software from zero, companies can leverage an existing platform and customize it to match their target audience.

An experienced OEM/ODM supplier can provide multiple case designs, strap materials, display types and sensor configurations. On the software side, they can adjust firmware behavior, add specific functions and integrate the watch with a dedicated mobile app or third-party platform via API or SDK.

The development process usually starts with defining requirements: target users, core features, preferred chipset and battery life expectations. After this, the manufacturer provides prototype samples for testing. Once the design is confirmed, mass production and quality-control procedures ensure consistent performance.

Branding options include logo printing on the watch, customized packaging, user manuals and unique watch faces. This allows even small brands to launch a professional-looking smartwatch line without building their own factory.

For healthcare platforms, fitness apps, telecom operators and lifestyle brands, an OEM/ODM smartwatch strategy offers a fast route to market, scalable production and long-term product evolution with the same manufacturing partner.